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Starting from Zero

You built a business.
Now understand its numbers.

You don't need an accounting degree to run a successful business. But you do need to understand what your financial statements are telling you. Here's where to start.

The Starting Point

What are financial statements anyway?

Financial statements are documents that summarize the financial activity and position of your business over a period of time. In Argentina, your accountant prepares these annually — and they're required for tax purposes, among other things.

There are three main documents:

Balance Sheet

A snapshot of what your business owns (assets), what it owes (liabilities), and what's left for the owners (equity) — at a single point in time.

Income Statement

A summary of your revenue and expenses over a period, showing whether the business made a profit or a loss during that time.

Cash Flow Statement

A record of how cash actually moved in and out of your business — which is often very different from the profit shown on the income statement.

These three documents work together to give a complete picture of your business's financial health. Understanding all three — and how they connect — is what Vistandi's program focuses on.

Why It Matters

Running a business on gut feeling alone.

Many business owners make decisions based on what feels right — and experienced intuition is genuinely valuable. But intuition without data has blind spots. You might feel like the business is doing well while a key metric is quietly deteriorating. Or you might feel anxious about cash when the underlying business is actually healthy.

Financial statements give you a way to check your intuition against the actual numbers. They don't replace your judgment — they inform it.

See what's actually happening
Financial data reveals patterns that aren't visible in day-to-day operations.
Have better conversations
Understanding the basics lets you engage more productively with your accountant, bank, or investors.
Make more informed decisions
When you understand where your money comes from and where it goes, decisions about pricing, hiring, and investment become clearer.
Business owner studying financial numbers on a laptop in a bright modern workspace with coffee nearby
Common Concerns

Things that hold people back.

"I'm not a numbers person."
Financial statements aren't about being good at math — they're about understanding categories and relationships. If you can read a menu and understand that some items cost more than others, you can understand the basic structure of a financial statement. The language is the barrier, not the mathematics.
"My accountant handles all of that."
Your accountant prepares the documents — but you're the one making business decisions. Understanding your financial statements doesn't mean doing your accountant's job. It means being able to use the information they provide. The two roles are complementary, not interchangeable.
"The documents are too complicated."
Argentine financial statements do use specific terminology and formatting. But you don't need to understand every line — you need to know where to look first, what the key numbers mean, and what questions to ask when something seems off. That's a manageable amount of information, and it's exactly what this program covers.
"I don't have time to learn accounting."
This isn't an accounting course. It's three focused sessions designed specifically for business owners who have limited time. The goal is practical understanding, not comprehensive accounting knowledge. Most participants find that the time investment pays off quickly in better conversations with their accountant and more confident decision-making.

Everyone starts somewhere.
Start here.

No accounting background needed. No judgment. Just three practical sessions where we work through your actual financial documents together.

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